Destination Marketing

Convert and re-purpose your travel brochures into responsive mobile web apps.

See this on your phone now:

 

Yes, send me this brochure.

THE PROBLEM:

Print and distribution is increasingly expensive, and with limited space in retail outlets it’s becoming difficult to stand out in a crowded market.

More and more people are researching travel using mobile devices, and flipbooks and PDF don’t translate well onto smartphones.

Native travel brochure apps are expensive, difficult to find, often a bad user experience, have poor download statistics and require a high commitment from the reader for such a short time use.

Destination Marketing

SOLUTION: A fast mobile web app using Partica.

Convert your PDF travel brochures into HTML5.

» Your brochures can be read on the go..anywhere
» Optimised mobile-first solution
» A great reading experience
» Easily deliver your brochures to mobile from your website – direct conversions

Destination Marketing
Destination Marketing

» Your print PDF is converted into HTML.
» Destination, tours, activities broken down into ‘articles’.
» Style is consistent with your brochures.
» Articles organised into sections.
» Simple and easy to update anytime.
» Your brochure looks good on all devices, not just mobile.
» Track your readership via Google Analytics.
» Easily deliver your brochures via SMS.
» Add interactivity such as maps, image galleries and video.
» Insert click to call buttons for direct bookings.

Destination Marketing

How does it work?

Upload your PDF brochure to Realview Servers on our easy-to-use Partica portal
Upload your PDF brochure to Realview Servers on our easy-to-use Partica portal
Realview extracts and categorizes all the content from your PDF brochures
Realview extracts and categorizes all the content from your PDF brochures
Realview tags all elements and styles to ensure the mobile web app is consistent with your PDF brochure
Realview tags all elements and styles to ensure the mobile web app is consistent with your PDF brochure
When you’re ready you can publish your brochures as a mobile web app,
ready to share via your website and by SMS delivery
When you’re ready you can publish your brochures as a mobile web app, ready to share via your website and by SMS delivery

Cross Platform

Destination Marketing

As well as a mobile site, you get a responsive, re-flowable desktop viewer, a flipbook viewer with sharp vector text and a tablet viewer.

To meet accessibility standards you also receive a WCAG 2.0 and Section 508 compliant site.

SMS Delivery

Deliver brochures from your website directly into the hands of travelers via SMS.
SMS has an incredible 98% open rate and you collect numbers for further marketing of special offers and vouchers.

Destination Marketing

Features

Maps and directions feature
Your mobile version retains your own branding, fonts and styles to reflect your printed brochures.
Click to call feature
Your travel brochures are interactive for mobile. Hyperlinks and phone numbers are activated for touch.
Translations feature
Allow readers to personalise the mobile interface by offering them different language options.

Why Mobile?

Importance of Mobile For Travellers:

Destination Marketing

52%

Travelers who book trips via digital means do so using a mobile device.

63%

Of Americans who research their travel options digitally will use a mobile device to do so.

87%

Of millennials have their phone at their side, day and night.

47%

Of mobile users prioritise mobile maps and navigational features when travelling.

Turn your brochures into a fast mobile web app using Partica.

Destination Marketing
Destination Marketing

Contact our mobile publishing consultants: