Stats to jump start your mobile destination marketing strategy [INFOGRAPHIC]
Advancements in mobile technology are making it easier than ever for people to discover relevant information with their devices, so it should come as no surprise that today’s travelers are increasingly turning to their smartphones to be inspired when planning their next trip.
Just in case you want to put this into perspective, Google insights have revealed that over the past year alone, mobile’s share of travel visits have risen 48%. Improvements in mobile site optimisation have seen travelers spending less time per session to discover what they are looking for, with this time down 7% over the past year. In turn, conversion rates have increased a huge 88% during the same period.
Travel operators have a lot to gain by targeting mobile users with their marketing strategy, with travel sales predicted to increase to 46% by 2019, up from 31% just last year. Brands are also raring to invest their advertising dollars in mobile, with eMarketer reporting that mobile made up $2.38 billion of digital ad spending in the travel industry, and will soon eclipse desktop as the majority of the industry’s digital ad spend. If you are not already thinking in terms of mobile for your brand this year then you may be neglecting a huge portion of your audience.
Mobile is no longer the future that travel operators need to plan for, it is the present, and if you are not already thinking in terms of mobile for your marketing strategy then you may be neglecting the largest share of your market. In case you need further persuasion, check out the latest mobile travel stats which have been compiled from the industry’s leading sources on mobile trends.
Mobile Destination Marketing Infographic
Coming up with a mobile strategy for your brand does not have to be a time-consuming, or costly task. We realise that most travel operators do not have the resources to devote to creating a mobile publishing and marketing strategy when they could instead be focusing on what they do best– creating new content. This is why we have put together an all-in-one mobile publishing package that will help travel operators simply and easily transform their travel brochures for the mobile space. To discover out how you can overcome your digital publishing hurdles and start profiting from a mobile destination marketing strategy today, click through to access our Mobile Destination Marketing presentation.